Finland’s state-owned operator now boasts Blueprint’s 500+ games.
Blueprint Gaming has partnered up with Veikkaus, Finland’s state-owned operator, to supply its entire portfolio of online casino games. Finnish players will now have access to Blueprint’s 500+ titles, including licensed and popular releases such as Rick and Morty: Strike Back, Ted Afterparty, and Fishin’ Frenzy, among others.
This latest collaboration marks Blueprint’s 14th jurisdiction, where its games are now legally available. Supplying its games to Finland’s players via Veikkaus is a huge step in Blueprint’s European expansion, especially since it’s the single iGaming operator in the country.
Blueprint Gaming is “thrilled” to collaborate with Veikkaus
Veikkaus handles all iGaming operations in Finland, including online casino, lottery, and sports betting. It boasts a gigantic library of 1,200 games supplied by over 70 studios. The addition of Blueprint’s titles not just expands its ever-growing library of games but also diversifies it further.
Naturally, it’s also a huge feat for the UK-based supplier. Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said they are “thrilled” to join forces with Veikkaus, while calling the Finnish operator "one of Europe’s most respected and responsible state-owned operators," which further strengthens their presence across the continent.
It’s worth noting that Finland is in the process of dismantling its monopoly gambling system. Earlier this year, parliament announced a new gambling act, which would allow private operators to gain iGaming licenses in Finland by 2027.
This also means Veikkaus will lose exclusivity over gambling operations in Finland, though not completely. It seems the company will still have monopoly over lotteries, slot machines, and land-based casino games.
In the meantime, it’s a great opportunity for Blueprint Gaming to establish a foothold in the Finnish online gambling community. Haggbloom sees this as an “exciting opportunity” for Blueprint. “Through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players,” he said.
