Belong Gaming Arenas partners with HP Omen; strengthens focus on grassroots gaming cover image

Belong Gaming Arenas partners with HP Omen; strengthens focus on grassroots gaming

OMEN Named the Official PC of Belong’s U.S. Arenas, Flagship Inter-Arena Tournament Series ‘Arena Clash’

Belong Gaming Arenas has announced an expanded collaboration with OMEN by HP to power a series of competitive programming across the country. As part of this new partnership, OMEN will outfit Belong’s growing network arenas in the U.S. 

This announcement further highlights the two companies’ focus on the grass roots esports and their commitment to the development of the industry. Belong’s proprietary tournament series,  Arena Clash and Arena Cup, will feature OMEN by HP as the title sponsor.

“We strive to provide our members with the same elite gaming experiences as esports professionals competing on the world’s biggest stages, and our collaboration with OMEN delivers on that promise,” said Wim Stocks, SVP Partnerships & Commercials, Belong Gaming Arenas. “This collaboration allows us to bring a premier esports offering to neighborhoods across the country and empower gaming communities with high-performance technology.”

Since 2016, Belong Gaming Arenas has provided space for gamers to come together and celebrate their successes. With its experiential gaming centers and digital platform, Belong serves as an international network, including 27 in the U.K and many in the U.S., for players to come together and compete. 

Pitting players from the U.S. vs the U.K. 

Belong’s seasonal competitions will pit players from the U.S. against those from the U.K. with attractive prizes and bragging rights. OMEN will also receive digital integrations across the various Belong platforms in addition to its physical presence. With Belong’s massive network, OMEN by HP will see increased brand awareness across a large section of the gaming community.

Recently, Belong partnered with Grapevine-Colleyville Independent School District in Dallas, Texas, and Williamson County School District in Nashville, Tenn to provide practice and competition space for over 40,000 students. 

Belong currently has over 30 locations across the U.S. and U.K. There are plans to open a new arena in Philadelphia, PA later this month.

Stay tuned to for the latest news and updates on the collegiate esports scene