The 2021 Esports Awards showed massive viewership growth thanks to the introduction of costreaming – nearly 15x, in fact.
The 2021 Esports Awards has had its highest amount of viewership ever despite the show being the 2nd shortest show on Twitch. This was largely thanks to the new costreaming initiatives that the show debuted, with names like xQc, Ibai, and others leading the way with more viewership than the base channel itself.
Stats provided by Streams Charts show that the hours watched for the event grew by over 10x, with average viewership growing by nearly 15x. Peak viewership saw a similar increase, with at least an 8x increase. The peak viewership was more than even PC Gamer's PC Gaming Show attracted during E3 2021.
Taking a look at which streamers led the way for Esports Awards shows some interesting results. Ibai, who won Streamer of the Year at Esports Awards 2021, was among the top 3. xQc, who himself was up for the same award, led costreaming peak viewership for the event when he tuned in briefly.
Ibai himself has been a huge name in streaming this year, landing in the top four for total hours watched. He had the second-highest peak concurrent viewership on Twitch back in May when he featured a boxing tournament among streamers in late May, with over 1.5 million viewers.
Ibai, formerly of G2 Esports, and LOUD's Gabepeixe brought in massive audiences of Spanish and Portuguese viewers, with the pair having more hours watched for the event than the official Esports Awards channel. Both of them accounted for over 64% of the hours watched for the event.
If you missed it, be sure to check out our coverage of all the winners of the 2021 Esports Awards here. Some notable highlights include Valorant winning Esports Game of the Year, Na'vi's CS:GO team taking home two honors, 100 Thieves Winning Org of the Year, and the Atlanta FaZe taking home Esports Team of the Year.
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